HomeTechnologyTop 6 Reasons Why Marketers Should Bet on Podcasting

Top 6 Reasons Why Marketers Should Bet on Podcasting

This post will explain podcasting. It began with a few tweets here and there asking me to begin a podcast (” I don’t have time to read all your post!”), a number of guest looks on hangouts and other marketing podcasts, and next thing I understand, for Inbound Marketing Week this year, I introduced The Superheroes of Marketing podcast. Naturally, there’s better to it than that.

And the challenges of creating a podcast were nicely, challenging. I’m not okay with hardware. Wires and plugs all look the very same to me. As an introvert, the routine part of the job is tiring. Like everyone else, I’m busy. Really hectic. Podcasting is extremely time swallowing.

Top 6 Reasons Why Marketers Should Bet on Podcasting

In this article, you can know about podcasting here are the details below;

But, here I am, planning and scheduling, recording & editing a weekly podcast with my co-host, Kelly Kranz. Am I crazy? Maybe. But here’s why it works. Also check Employee engagement

Why People Are Eating Up Podcasts


Last spring, I discovered I could not check out all the post I needed to in order to stay up to date with all the great material and updates I needed to stay up on. So I started listening to podcasts weekday early mornings as I got ready for the day. For me, it was a matter of maximizing my time– and I’m connected.

It’s not just me. Commuters, runners, hectic mother and fathers– all want content, however they don’t constantly have time to take a seat with a book or a video. You can clean up the house, stroll the pet, drive to work and learn something remarkable instead of listening to the common lousy early morning radio program. Muli-tasking, infant.

Why Podcasting Is Worth the Struggle

1. Brand Loyalty & Advocates

In January, the Social Media Examiner outbreak, Podcasting for Business: Why Marketers Are Betting on Podcasts truly helped move things ahead. In it, Jay Baer states “There is something almost bringing someone inside your head via your ear holes that connects you to that individual in such a way that reading a blog post or reading a book or anything else just doesn’t.”.

Marketers know that many purchasers will have to do with 80% in to the purchasing cycle before they pick up the phone to work with you. How far along do you believe it could move a buyer if they’re letting you in to their “ear holes” on a regular basis?

2. Construct Awareness in a Less Crowded Space.

The blogging world is filled. People only have a lot time to read. Getting YOUR material to the eyeballs of your target audience is getting harder & harder.


Podcasting is still in early days, & the barrier to entry is higher than simply slapping up a site and composing 500 words a week, which implies the field is still pretty wide open. Make the most of it now.

3. You’ll Start a Conversation.

Even with simply a couple of episodes under our belts we’ve had some fantastic remarks, reviews and social networks shares and discussions. Having a website with your podcast episode reveal notes can be your home for social shares and comments. Also check Sales support services agency

It’s unbelievably satisfying to hear strangers say they got a benefit from your program and your visitors. And you never know when that will cause a new organization relationship.

4. Network and be the “I understand a man” Guy (or girl).

We are just 7 episodes into our podcast. Currently however, we have deepened connections with our online connections. While our program looks for to highlight the very powers of our visitors and listeners, we hope we discover as knowledgeable in our field too.

Beyond the unclear “networking” advantages, we’ve already had someone ask if we “understand a man” who can do site design. Not just do we understand someone, we ARE somebody.

5. The Auto Industry.

What’s that now? Numerous brand-new cars are bring out clever dashboards that make podcast usage even easier. The audience will simply continue to grow and the technology becomes increasingly more integrated in our lives.

6. Blog Seeds!

When you are producing and modifying your podcast, you ought to be writing your show notes which end up being post! No longer do you need to worry regarding what to write almost. Instead you’re repurposing what you’ve currently done. I like to write mine throughout my last listen-through after modifying.

How to Get Started with Podcasting.


Obviously, the first step to starting any brand-new marketing effort is determining what your goals are. You’ll likewise require a way to differentiate yourself from the plethora of new podcasts coming out each week. Can you find an under-served specific niche or an angle that hasn’t been done (or that you think you can do much better?)?

Once you’ve decided what you enjoy to do and the format you wish to take, it’s time to get technical. Commit to quality in sound. Listeners will not bear with tinny, amateur sound. It does not need to cost a fortune to have a great sound. Check out this post by Discover Pods on the very best podcast mics.

There are some incredibly good resources out there. You can employ an expert, ask a friend who is currently podcasting (that’s what I did– thanks, Ralph and Carol Lynn!), or take advantage of the quality podcasts for podcasters and totally free webinars available.

Lose the Hangups.

Possibly you dislike the sound of your own voice and can’t stand the thought of having to hear it over and over as you edit it. Perhaps you are, like me, a long-time addict of amazing programs like NPR’s RadioLab, Wait, Wait Don’t Tell Me or This American Life (Serial, anyone?) and you want to sound just like them. Also check Eleads crm login

Get. Over. It. You WILL get utilized to the noise of your own voice (even if you never ever love it). And you are NOT proceeding to be RadioLab. You are going to be you, and you are going to improve in time.


Most Popular